Reasons to shop

Brainstorming for ideas for a multibrand retail outlet, we were thinking of the reasons to shop. We sat aroud the table, 5 of us and came up with the following:

Reason 1: You have a birthday coming up.

Reason 2: You have a wedding coming up.

Reason 3: You have a house warming.

Reason 4: Your boss is throwing a party.

Reason: 5:You are meeting old friends.

Reason 6: You have an official trip.

Reason 7: You are going on a holiday.

Reason 8: Your neighbour recently went shopping.

Reason 9: You saw something on the shop window.

At this point, our lunchtime friend, Maria from the finance department, walks in. It is almost lunchtime. She smiles pleasantly and said, "Hey, I I won't be able to join you for lunch today".

"Why?", we chorus.

" I have to go shopping with my mum"

"Oh!Anything special?", ask I.

"Nothing much. You see the funeral of uncle John is on Friday and both of us don't have something proper to wear."

Seeing our bewildered looks, she added," ....you see... in shades of cream or peach....as is custom." 

Reason 10: You have a funeral coming up.

The doorbell

Ding dong, went the door bell.

I opened the door thinking who might be the unknown guest for lunch. No one.

I close door.

Ding dong.

This time I opened quickly. Still no one. But I heard scuffle of feet up the stairs. I walk to the stairs and look up the well. Two heads bob on 10th and 11th floors.

Ah the neighbourhood kids, regular brats. But I had a smile on lips. These carefree days. How I miss them. Anyway, I glance up again and see one head peeping down from the 14th floor.

I keep the door open. After a while I hear steps coming down. I appear at dooway. The boys might have seen my feet. They scuffle up.

I call out, "Bunty, Come here".Bunty lives on 5th floor.

Silence.

I leave the doorway to attend to my cooking.

Two minutes later, I hear Aunty

A quartet stands there with the most innocent faces on.

They pipe up, " Aunty, we didn't do it. its the new boys Aman and Adhnan." We were just going up to babloos place on 14th floor"

It was nice of them to show up even if it was a lie

I kept a serios face although I wanted to hug these little liars.

"See, " said I," There might be really old people in some apartments. If you play with the bell, it is a great effort for some of them to get up and open the door. Dont do it again."

They nodded. The youngest most.

Off they trooped.

Bigest brand of the decade

 

Q. What is the biggest brand of the decade?

A. Covid 19

Why?

1. It is a perfect case study of strategic marketing.

2. World economy was in kind of a rut in latter half of the decade. 

3.Opportunity out of the blue - Covid 19

4. First come the viral videos from a iron curtain country. 

5. People start talking. People get inquisitive. Experts discuss. Time frames are propogated of infection on world media.

6. Manufacturing overhauls. Everyone jumps on the bandwagon. 

7. Antiviral clothes, antiviral food, anviral medicines, antiviral tableware, antiviral beds, antiviral rugs, antiviral anything but sense.

8. Vaccine run begins. Vaccine shortages occur. Brand skyrockets.

9. Version 2 of virus. Aaaah. 

10  Gets still better. Today papers hint about all mutants coming together supervariant.

11. Way to go covid 19

12. Meanwhile, people now take antiviral tours, take part in anti viral ceremonies, go about life and sagging economies start looking up.